Google Analytics doesn’t automatically track and report on which links people use to leave your site. How lame is that? When I worked for a small agency in Dallas, we had this data at our fingertips because we used log-file based analytics instead of GA. There were other upsides to Google Analytics, of course, but this one out-of-the-box feature made our SEO efforts much more potent.
Why Do You Need To Track Exit Links?
At some point, you want your efforts to generate revenue. As a blogger, you’re probably an affiliate for many brands & sites, including Amazon. But how do you know if visitors are interested in those links and products? How do you know whether your efforts are effective?